Adrienne Aaron

I am a seasoned retail professional with extensive experience in brand management and product development. My track record includes significant contributions to several world-class brands, including Kate Spade, DKNY, Ralph Lauren, and Armani. In addition, I started up my own skincare company and brand, winning SMU’s prestigious Lyda Hill Innovation Award and attracting media coverage in publications like Vogue, Glamour, Marie Claire and D Magazine.

People who know me would say I am a self-motivated, entrepreneurial leader - someone who understands the product lifecycle from concept to market. My data-driven approach begins with a thorough product and customer analysis to better target products, optimize inventory, and increase sell-thru across channels. I am passionate about using innovative technologies and sustainable solutions to measurably increase company profits and grow sales in a socially conscious way.
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With a Master's degree in Business Administration from SMU's Cox School of Business and a Bachelor's degree in Fashion Merchandising from TCU, I combine best practices, creativity, and industry experience to bring a positive change to any organization, always striving to elevate brands to new heights.